Why Join the Local Owner Restaurant Association?
LORA is a corporation formed to assist Wicomico County restaurants in gaining market share to compete against all the new corporate and franchised concept restaurants opening in our market. We have recently expanded to include restaurants within the corporate limits of Delmar as well.
So, how do we gain market share?
- We Effectively Advertise, getting more value for our advertising dollar when our group entity is able to buy at volume discounts...
- We Improve Operations, by using system management tools to train our people and identify areas of concern...
- We Gain Corporate Buying Power by negotiating with our vendors to purchase products and services as a group...
- We Improve Local Government Regulation through a unified voice to give us the ability to increase our bottom lines...
- We Promote and Increase Community Awareness of our organization by supporting and hosting local events.
One of the best investments you can make in promoting your restaurant is to join a restaurant association. These associations represent owners at all levels, provide rich member benefit programs, and offer invaluable industry contacts and a knowledge base that can help you be more efficient and profitable. And talk about a great deal!
The dollar value of a restaurant association far exceeds the cost of dues. Add the many tangible benefits, and restaurant association membership can be the difference between a successful restaurant and a struggling restaurant.
Being part of a group keeps you in touch with your industry colleagues. The networking of these individual restaurants will help to educate and give you a collective voice that's absolutely necessary in today's special-interest driven political environment. But that voice is only as loud as the number of individual members. More members means greater representation and bargaining power, as well as better, broader and more affordable benefits. Joining not only makes sense, but frankly, it is the right thing to do - for your investors, your employees, your fellow restaurateurs and for you. A network, a voice and a bounty of business resources are ingredients for success in the restaurant business!
THE BOTTOM LINE... We all want to be successful. We all want our business to be an asset to the community, to have more customers come through the door, and, honestly, to put a few more dollars into our pockets. So what are you waiting for? Apply for membership and start on the road to success! Join today.
